For this year's annual report for Embold Credit Union, I created four moodboards with design concepts and presented them to upper management. This year, they chose option number one; creative negative space. This year's report featured a unique challenge, as we wanted to focus on the digital version, while still creating something that would print nicely. Since people viewing it online would be scrolling through the pdf, I saw an opportunity to play with the layout by continuing elements from one spread to another. We had a tight turnaround, so I spent about a week creating custom illustrations and laying out the content, and then another week on rounds of edits.
